How to Implement Feature Flags in JavaScript
In this tutorial we’ll show you how to add feature flags to a plain JavaScript app, using Unleash and the official Unleash Browser SDK. With Unleash, an open-source feature flag service, you can add feature flags to your application and release new features faster.
In this tutorial, we’ll make a basic website about Corgis! We’ll use the dog.ceo API 🐶 with HTML, CSS, JS to retrieve some images of Queen Elizabeth’s favorite dogs. We’ll use feature flags to decide whether to show some Corgi fun facts alongside the images.
Prerequisites
For this tutorial, you’ll need the following:
- Git
- Docker and Docker Compose
- A browser or IDE; you can also use CodeSandbox

The Unleash Server is a Feature Flag Control Service, which manages your feature flags and lets you retrieve flag data. Unleash has a UI for creating and managing projects and feature flags. In this example, we’ll set up a script to make requests to Unleash using the Unleash SDK and show/hide a DOM element based on the flag data we receive.
Install Unleash
In this section, we’ll install Unleash, run the instance locally, log in, and create a feature flag.
First, use Git to clone the Unleash repository and Docker to build and run it. Open a terminal window and run the following commands:
You now have Unleash installed on your machine and running in the background. You can access this instance in your web browser at http://localhost:4242.
Log in to the Unleash Admin UI using the following credentials:
Click New feature flag to create a new feature flag.

Call it show-info and enable it in the development environment.
Everything’s now set up in Unleash. Let’s look at the HTML and JavaScript code next.
Make a basic HTML website
Open a new tab in your terminal, and create a new folder outside of the Unleash folder.
In the index.html file, add the following:
Open the file in your browser, you’ll see something like this:

Fetch images from the API
Let’s add a bit of JavaScript to fetch a photo of a Corgi from the dog.ceo API and insert a random fun fact in the notice box. We’ll add an event listener to the button so we can fetch a new image on click. In this file, we’ll also import the Unleash client.
Create a file called index.js:
Refresh your browser again. Our website is now functional.

5. Add Unleash to your website
Now, let’s connect our project to Unleash so that you can toggle a feature flag at runtime. If you wanted to, you could also do a gradual rollout or use the flag for A/B testing.
You’ll need two things:
- The URL of your Unleash instance’s API. It’s
http://localhost:4242/api/for your local version. - A backend token. You can create one inside a project in Settings > API access.
You can now initialize your Unleash client as follows:
Now, let’s add our client to the project, after the selectors. Don’t forget to also update the config with your API key, and start the Unleash server.
Then, we can decide to show the info box component only if the show-info flag is enabled. Let’s update our fetchCorgi function so it looks like the following:
6. Verify the toggle experience
We’ve now connected our project to Unleash and grabbed our feature flag using JavaScript. Let’s go back to the Unleash Admin UI and turn the feature flag off. We can now verify that if we disable the flag in the development environment, we no longer see the info box component with the fun facts.
Note: An update to a feature flag may take 30 seconds to propagate.
Conclusion
All done! Now you know how to add feature flags with Unleash in plain JavaScript, without any frameworks or libraries. You’ve learned how to:
- Set up Unleash
- Create and enable a feature flag
- Grab the value of a feature flag with just JavaScript
- Toggle between a DOM element based on a feature flag